Digiday: Internet Mysteries —Why Do Ad Tech Companies Rarely Die?

“Even if a marketer is using a vendor that charges more than its competitors for what is essentially the same service, the marketer may delay shifting vendors because it takes a lot of effort to integrate a new platform and then train co-workers how to use it,” said Davis Rosborough, VP of investment bank Progress Partners. Read more at Digiday.

Internet mysteries: Why do ad tech companies rarely die?