Progress Partners, a premier technology-focused investment bank, today announced that it has served as the exclusive financial advisor to TrueData in its strategic sale to ID5. The transaction marks an important milestone for both companies in the rapidly evolving digital identity and data privacy ecosystem.
The transaction was led by Managing Director Bret Brase, in collaboration with Charles Raindre and Liam Coleman. It provides ID5 with a strong U.S.-based identity graph and expanded market presence, representing a key geographic and strategic growth opportunity.
ID5, recognized as a global leader in the alternative ID space, has built a strong foothold in the US, where the majority of its clients and revenue originate. By bringing in TrueData’s graph, the company is expanding its operations in the US and strengthening its Adaptive Identity technology with new datasets and expertise. The combination of TrueData’s graph and expertise with the GDPR compliant ID5 Graph, and its scaled alternative ID creates a unique proposition in the market, connecting offline data with the largest online reach to strengthen recognition, activation, and measurement across channels.
“ID5 is already widely recognised as a leading universal ID vendor. By bringing in the expertise of TrueData, we are expanding our capabilities and the scope of services we can offer to our clients and partners,” said Mathieu Roche, Co-founder and CEO of ID5. “This acquisition strengthens our presence and our ability to serve the US market, and positions us as the global, privacy-first identity partner the industry needs.”
“Our companies share the same purpose and operate with the same values of neutrality and collaboration,” said Scott Conine, CEO of TrueData. “This is a true merger of strengths, bringing together complementary products, teams, and cultures to create a more complete identity partner for the ecosystem.”
This deal underscores Progress Partners’ expertise in AdTech, MarTech, and MediaTech, reflecting the firm’s continued commitment to advising companies driving innovation in data ownership, privacy-first technology, and cross-channel identity solutions.
Read the Press Release here
About Progress Partners
Progress Partners is a full-service investment bank providing M&A, capital raise, and strategic growth expertise for emerging technology and media companies since 2002. As part of the next category of investment banking, Progress Partners employs experts who work with entrepreneurial leaders to realize superior value.
Securities offered by FNEX Capital, LLC, member of FINRA and SIPC. For more information, visit progresspartners.com.
About TrueData
TrueData is the leading independent identity resolution provider offering data enrichment, data activation, and identity resolution solutions to clients focused on data ownership at scale. TrueData connects people and households to their digital devices globally and builds privacy-centric solutions that help clients achieve their addressability goals.
For more information, visit truedata.co.
About ID5
ID5 provides the ID5 ID and the ID5 Graph to deliver a complete view of users’ digital footprints by resolving identity at the device, individual, and household levels. The company’s privacy-first technology adapts to regulatory and technical shifts, helping clients address audiences and measure performance across channels.
For more information, visit id5.io.
