Progress Partners Advises on Pocket Outdoor Media’s Acquisition of three divisions from Active Interest Media

Pocket Outdoor Media expands its Active Lifestyle publishing footprint

BOSTON, MA and New York, NY June 30, 2020 Progress Partners, a Boston and New York-based M&A advisory firm, is pleased to announce that it has advised  Pocket Outdoor Media (POM) a digitally driven active lifestyle platform, on their acquisition of three divisions from Active Interest Media (AIM). AIM assets include a broad range of properties from Warren Miller Entertainment and the Fly Fishing Tour, to a portfolio of well-regarded sports publications including Yoga Journal, Ski Magazine, Climbing Magazine, and Backpacking Magazine. This transaction will bring together one of the largest collections of content in fitness and health, coinciding with the launch of POM’s Active Pass which is providing access to all POM content and experiences in one single, annual membership package.

“We are excited to bring AIM?s broad portfolio of assets and its loyal audience into our vision to be the world?s home for active lifestyle enthusiasts and athletes. With this acquisition we will also be expanding our presence and platform to new areas that include a partnership with some of the largest US National Parks, the widely celebrated NASTAR ski racing series, and the IDEA Conference and Expo for Health Professionals,” commented POM’s Chief Executive Officer, Robin Thurston.

The M&A advisory team from Progress Partners, which acted as financial advisor to POM in the transaction, was led by Sam Thompson, Senior Managing Director, and Gretchen Tibbits, Managing Director. “We couldn’t have done this without the Progress team. They worked closely with us in all business aspects of the transaction,” stated Thurston. Gretchen Tibbits reflected on the growth potential for both companies from the transaction  — “After years of work in the media industry, we are witnessing a remarkable evolution. The combined assets of POM and AIM, paired with Robin?s vision and leadership and the support of a world class management team, will herald a new era for the active lifestyle enthusiast.”

About Pocket Outdoor Media

Pocket Outdoor Media (POM) is the world’s leading creator of active lifestyle content. Across web, print, podcast, social and video, our brands engage with over 15 million of the most active and influential consumers in the world every month. Our brands include: Yoga Journal, SKI, BACKPACKER, VeloNews, Climbing, Women?s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, Nastar, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, Vegetarian Times, VeloPress, VeloSwap, and Warren Miller Entertainment. Pocket Outdoor Media is headquartered in Boulder, Colorado with offices in San Diego, CA and Toronto, Canada.

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About Progress Partners

Progress Partners is a Boston and New York-based M&A boutique investment bank that works with emerging technology companies, with specialized efforts in the media, marketing, advertising sectors. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm’s high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. Visit for more information.


Progress Partners

Gretchen Tibbits