BOSTON, March 31, 2026 (Newswire.com) – Progress Partners, a full-service investment bank, is pleased to announce its success in securing a $40 million minority investment from Volition Capital for Keynes, a leading performance advertising platform in connected television (CTV).
The transaction was led by Managing Director Tim Harned, who said “It is always a goal and, ultimately, a privilege to work with leading companies. Not only is Dan one of the most innovative and forward thinkers in CTV and performance marketing, but he has also formed an incredible company. Both Volition and Keynes make ideal partners, and we are honored to have been included.”
As performance marketing continues to see an increase in CPMs and traditional channels continue to plateau, CTV has quickly emerged as the next major performance channel. While self-serve tools and rapidly expanding premium streaming inventory have democratized performance marketing and opened CTV to midsize and growth brands, transparency in ad placement and attribution has remained limited. Keynes’ advertising solution enables growth brands to build precise audience strategies and optimize in real time, thanks to its unique offering of audience intelligence, AI-driven optimization, and transparent measurement.
“CEO Dan Larkman and his leadership team are CTV veterans, with direct experience of how the market works and where it falls short for midsize and growth advertisers…as midsize and growth advertisers continue shifting budgets into CTV, demand for a trusted and performance-oriented partner will continue to grow. Keynes is well positioned to make streaming television as accessible and accountable for these advertisers as any other digital performance channel” stated Jim Ferry, Partner at Volition Capital.
This investment will ensure consistency in leadership and corporate strategy as Keynes expands through technology innovation, enhanced data and measurement capabilities, and strategic hiring to meet growing advertiser demand.
Stated Founder and CEO Dan Larkman, “Thank you so much to Tim and the Progress Partners team for your support throughout. I know it’s been a lot of work, a lot of back and forth and a lot of negotiating. Ultimately, it’s turned out to be what we really want and what gets us all excited about the next steps. Your counsel, commitment and guidance throughout has been invaluable.”
About Keynes
Keynes is a leading CTV advertising partner, providing an audience-first approach to help medium-sized, enterprise, and high-growth brands succeed in advertising on streaming television. Keynes utilizes artificial intelligence with a high-touch service layer and advanced reporting that measures the holistic impact on overall business metrics, including the direct impact on other paid channels, to deliver superior performance outcomes for brands.
For additional information on Keynes, please visit keynes.com
About Volition Capital
Volition Capital is a Boston-based growth-equity firm that principally invests in high-growth, founder-owned companies across the software, internet, and consumer sectors. Founded in 2010, Volition has over $1.7 billion in assets under management and has invested in and/or provided sub-advisory advice to more than 60 companies. The firm selectively partners with founders to help them achieve their fullest aspirations for their businesses.
For more information, visit http://www.volitioncapital.com.
About Progress Partners
Progress Partners is a full-service investment bank providing M&A, capital raise and strategic growth expertise for emerging technology and media companies since 2002. As part of the next category of investment banking, Progress Partners employs experts who work with entrepreneurial leaders to realize superior value. Securities are offered by FNEX Capital, LLC, member of FINRA and SIPC.
For additional information on Progress Partners, please visit progresspartners.com
