Progress Partners Advises Emerald X on its Acquisition of PlumRiver Technologies

Emerald adds best-in-class B2B eCommerce platform to create seamless, efficient and cost-effective digital sales channels for its growing customer base.

BOSTON, MA and New York, NY — January 6th, 2021 — Progress Partners, a Boston and New York-based M&A advisory firm, is pleased to announce that it has advised Emerald X (NYSE: EEX), an operator of business-to-business trade shows, on their acquisition of PlumRiver Technologies (PRT). PRT assets include Elastic Suite, a growing business-to-business eCommerce platform and virtual catalogue technology for brands, manufacturers, and retailers to showcase products and transact online with operations in the US and Europe. This acquisition will bring together one of the largest trade show operators and a leading business-to-business eCommerce platform, driving Emerald’s ongoing digital enablement strategy through a 366-eCommerce offering and bolstering their ability to drive commerce through existing trade show and marketing services.

The M&A advisory team from Progress Partners, which acted as financial advisor to Emerald X in the transaction, was led by Sanjay Puri and Nick MacShane.

“We are excited to bring PlumRiver Technologies’ Elastic Suite B2B platform and technical capabilities into the Emerald family of products and services. With this acquisition, Emerald continues its strategy of offering dynamic platforms, both live and online, which create rich and unique experiences for our customers to grow their businesses,” commented Emerald?s Chief Financial Officer, David Doft. “We cannot be more pleased with the effort of the Progress Partners team to bring this extensive process to fruition.”

On the growth potential of both companies, Sanjay Puri of Progress Partners commented, “Progress is proud to have served as an advisor to Emerald as they expand their business to include more digitally focused, strategic platforms that capitalize on the strong tailwinds in B2B eCommerce.”

About Emerald Holding, Inc. (NYSE: EEX)

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers? businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. Learn more at

About PlumRiver

PlumRiver is a leading provider of globally adopted B2B ecommerce and digital merchandising solutions, serving the unique business needs of world-class manufacturers and retailers.  PlumRiver?s easy-to-use web-based applications are tailored to the needs of manufacturers and wholesalers of outdoor, surf, footwear, apparel, cycling, sporting goods and other segments of the specialty retail market. PlumRiver?s solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers. The Elastic solution helps manufacturers, retailers and distributors adopt a more sustainable approach to wholesale purchasing while achieving efficiency-driven cost savings and incremental sales growth.  PlumRIver?s solutions are designed to quickly and easily integrate with existing IT infrastructure and ERP systems.

About Progress Partners

Progress Partners is a Boston and New York-based M&A boutique investment bank that works with emerging technology companies, with specialized efforts in the media, marketing, advertising sectors. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm’s high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. Visit for more information.


Progress Partners