The strategic acquisition will elevate Pathlabs’ services for midsize agencies by leveraging MiQ’s best-in-class partners, cutting-edge technology, and exceptional talent
Boston, MA, September 4, 2024 – Progress Partners, a full-service investment bank providing M&A, capital raising, and strategic growth expertise for emerging technology and media companies, is thrilled to announce its role as the exclusive financial advisor to Media Execution Partner (MEP) Pathlabs during its acquisition by global programmatic partner, MiQ.
Led by Managing Director Bret Brase, in collaboration with Managing Director Tim Harned, the transaction aimed to allow Pathlabs to continue delivering insights, performance, and value that enable their independent agency clients to achieve extraordinary results with end-to-end digital media execution services. As a result, the company will retain its brand identity and operate as an independent business unit under MiQ’s ownership, immediately becoming “an MiQ company.”
“We couldn’t be more honored to have served as the exclusive financial advisor for Pathlabs during this acquisition process by MiQ. Led by CEO William Lapointe, the Pathlabs team recognizes the value that MiQ’s cutting-edge technology, global partnerships, and programmatic expertise brings, and the new opportunities this partnership opens for continued media execution excellence. I am incredibly excited to see what they will achieve together,” shared Bret Brase, Managing Director of Progress Partners.
Pathlabs’ ability to serve as an agency extension, managing everything from planning to reporting on performance-based paid advertising campaigns, was the added value the Progress Partners’ team leveraged to represent the firm in discussions with potential buyers. This aspect was also crucial for MiQ, as it sought to take on a like-minded, trustworthy, and agile partner to help capitalize on a rapidly growing market segment, as well as reinforce its mission to make the programmatic experience better for all.
“This new partnership underscores our commitment to empowering our clients with advanced tools and talent that, together with MiQ, will significantly elevate how independent agencies navigate the digital advertising ecosystem. The support from the Progress Partners team, backed by their mission to continue building value for the digital future, made this transaction a milestone for both companies,” emphasized William Lapointe, CEO of Pathlabs.
The acquisition of Pathlabs by MiQ will set a precedent for unlocking outsized opportunities for midsize independent agencies by blending cutting-edge technology with the deep understanding of a media agency’s service model.
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About Progress Partners
Progress Partners is a full-service investment bank providing M&A, capital raise and strategic growth expertise for emerging technology and media companies since 2002. As part of the next category of investment banking, Progress Partners are genuine experts who work with entrepreneurial leaders to realize superior value. Securities offered by FNEX Capital, LLC, member of FINRA and SIPC. For more information about Progress Partners’ exemplary services in investment banking, advisory and venture capital, please visit progresspartners.com.
Contact: marketing@progresspartners.com
About Pathlabs
Pathlabs is a Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent agencies. Pathlabs combines the best of both worlds between in-house teams and vendors, delivering service-based solutions and handling all the planning, execution, optimization, analytics, and reporting for agencies.
The company’s primary objective is to equip agencies with the right people, workflows, and technology; by doing so, they enable agency leaders to focus on scaling the business while Pathlabs handles the intricacies of their media execution.
For additional information on Pathlabs, please visit www.pathlabs.com.
About MiQ
We’re MiQ, a tech-enabled programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics, and programmatic trading, and our team is always ready to react and solve challenges quickly, ensuring you’re always spending your media investments on the right things in the right places.
Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players list since its inception in 2020.
