Progress Partners Advises on Sale of Swiftpage to SFW Capital Partners

Swiftpage is a leading provider of customer relationship management software and related solutions to small-and-medium sized businesses

BOSTON, MA and NEW YORK, NY ? May 23, 2018 ? Progress Partners, a Boston- and New York-based M&A advisory firm, is pleased to announce that it has advised on the sale of Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses grow, to SFW Capital Partners (?SFW?), a specialized private equity firm that invests in the middle market across the information value chain with a particular focus on information, software, and analytical instrumentation.

SFW?s principals have supported the growth and development of some of the most successful and well-regarded analytical information, data network and workflow management companies, including DaySmart Software, Gerson Lehrman Group (GLG), AGDATA, MD Buyline, Keypoint Intelligence, Telephia and IAG Research. With SFW?s strategic support and resources, Swiftpage plans to make significant investments to expand its product portfolio, enhance sales and marketing capabilities, and meaningfully accelerate growth.

?We are excited to enter a new era of growth under SFW, where their expertise will add invaluable guidance and support. SFW will help us further cement our position as the market leader in CRM software for SMBs? said John Oechsle, CEO of Swiftpage.

Through its experience transitioning DaySmart Software from a license to a subscription product offering, SFW Capital fundamentally understands Swiftpage?s business model and is well positioned to help drive Swiftpage?s next era of growth. ?Progress Partners found us the perfect buyer in every aspect of the term,? said Lorcan Malone, COO of Swiftpage.

Omair Sarwar, a Principal at SFW who will be joining the Swiftpage Board of Directors stated ?Swiftpage exhibits the key characteristics that we look for in our investments within the information management and workflow solutions sectors: mission-critical products, large addressable markets, and a potential to unlock meaningful growth through a range of strategic and operational initiatives.?

As the exclusive advisor to Swiftpage in the transaction, Progress Partners and senior managing director Chris Legg were pleased with the successful outcome.

?We have worked closely with the Swiftpage management team and are pleased to have found a partner who appreciates their story and impressive track record. Together, Swiftpage and SFW share a common vision for the future and it will be exciting to watch them take the business to new heights.?

To learn more, please read SFW Capital Partner?s press release here.

About Swiftpage

Swiftpage, with operations in Denver, CO, Scottsdale, AZ, and Newcastle, UK, is a leading provider of software and services that help small and mid-sized businesses grow. Swiftpage is the maker of Act!, the pioneer and an innovator in the CRM space, serving over 500,000 users in over 100 countries. The award winning solution makes it easy to grow your small business with powerful sales and marketing tools and a flexible CRM platform. To learn more, visit

 About SFW Capital Partners

SFW Capital Partners is a specialized private equity firm that makes strategic investments in mid-size companies across the information value chain, with a particular focus on analytical information, software and instrumentation, a sector that the principals of SFW have invested in for over 20 years. SFW?s businesses manage and provide information, data, and analytics that support critical decision-making and knowledge transfer processes across all major industries and business functions. These include, but are not limited to, providers of critical information, knowledge management, software, workflow solutions, lab, process and field instrumentation, control and monitoring solutions and test, inspection and certification services. For more information, please visit

About Progress Partners

Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm’s high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. For more information, please visit