Boston, MA – August 3, 2016 – Progress Partners, a Boston and New York-based corporate M&A advisory firm, is pleased to announce the sale of its client, PubGears, a supply-side technology provider to the digital advertising industry, to mTheory, a digital media company owned by Regent Equity Partners, a Los Angeles-based private equity firm.
New York-based PubGears has developed technologies and solutions for digital publishers since its founding in 2009. The company serves over fifty publishers with yield optimization technology that helps media companies with monetization. Clients working with the PubGears platform on average experienced 30+% lift in CPM values over 50+% of total unsold impressions.
As the digital industry becomes increasingly more complex and competitive from a publishing and monetization perspective, Progress Partners was pleased to work with management to find a partner who recognized the differentiation of the platform and shared a vision for a much larger growth story.
Chris Legg, Senior Managing Director on the deal, commented, “Progress Partners is excited to have closed a transaction with a private equity partner that promises to be a great home for PubGears to execute on its growth plans in order to continue to build on the solutions it delivers to its clients. Regent has a strong team in place at mTheory who we believe will work as a catalyst for growth as Alan Pearlberg, the PubGears founder, and the rest of the team continue to navigate good outcomes for its publishers.”
Progress Partners is seeing increasing demand for companies with exceptional teams and differentiated technologies that are driving the next cycle of innovation across data, content, infrastructure, delivery, and monetization. The frequency of iteration and disruption are getting tighter as the leading, emerging and legacy players in technology and media are investing for the next five to ten years of sustainability.
About Progress Partners
Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm’s high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. For more information please visit: www.progresspartners.com.