Progress Partners is pleased to announce its role as the exclusive sell-side advisor to PrecisionDemand, which has been acquired by AOL Inc. (NYSE: AOL). Nick MacShane and Davis Rosborough of Progress Partners led the process.
PrecisionDemand will become part of the Adap.tv business, expanding upon its active role in the broader industry convergence of TV and digital video. Formal announcement of the transaction can be found on the Adap.tv company blog.
Doug McCormick, director and lead investor representing Rho Ventures, who also played a key role in the transaction noted that “Nick and his team did an awesome job in keeping the deal on track and in getting us the best possible price available.” Jane Rode, CFO & COO of PrecisionDemand added “Progress applied careful attention to the details of our entire sale process, making themselves available anytime day or night to get it done right.”
“PrecisionDemand has an exceptional team,” said Nick MacShane, “that has developed cutting edge technology in the TV space that is uncharted territory for real targeting and attribution methodologies. We are thrilled to have played a role.”
PrecisionDemand is a provider of television media optimization, execution, and ROI tracking & measurement technologies. Patented solutions enable advertisers and their agencies to target television audiences in depth with set-top-box and first-party customer data, as well as, measure the return on TV investment using actual buyer viewing behavior, experimental design, and web response measurement techniques.
About AOL Inc.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.