Michael Bassik

Michael Bassik is CEO of Optimal, a leading performance marketing company that combines proprietary data, groundbreaking technology, and innovative media solutions to inspire audiences across a changing media landscape. In addition to leading the company’s strategy, operations, marketing, and growth, he oversees the company’s growing healthcare data and advertising practice. Previously, Michael was co-founder of DSPolitical (now part of Optimal), the nation’s premier voter targeted digital advertising company, and held various leadership positions at WPP and MDC Partners (now Stagwell).