Kevin Tan

Kevin Tan is passionate about creating solutions and embracing challenges and change. He excels at the identification of ideas in their formative stage and realizing their true potential as successful businesses. Gifted to have been part of amazing start-ups and talented teams, he has been lucky enough to share the finer points of what made them special.

As its co-founder and founding CEO, Kevin built and operated the audience technology platform company Eyeota, assembling and leading the team that developed one of the industry’s leading marketplaces of audience data, tracking over 4 billion consumers worldwide. He led Adify’s expansion outside of the US and partnerships with hundreds of publishers; set up comScore’s business in APAC; grew Viacom’s multi-channel commercial teams; pioneered digital audience measurement in Asia as Founder and CEO for iamasia; established and managed TNS (now Kantar) in China across 12 offices and 400 staff. His success in raising capital, building innovative solutions/teams, and delivering revenue have been consistent themes in his otherwise diverse career.

Kevin advises investors and C-suite executives on data strategy, innovation, monetization, market entry, strategic partnerships, and M&A diligence. He is currently pursuing his passion for supporting and mentoring brilliant start-ups and gifted founders. Kevin is seeking spiritual and intellectual inspiration for his next big adventure.

Kevin Tan is an avid supporter of the global digital industry and a recognized industry speaker on data privacy, distributed teams, and the use of digital technology to drive innovation. Kevin’s product philosophy is to design from the needs of the customer, demonstrate measurable value, and deliver in a manner that benefits the employees of the company. He firmly believes that the best teams are built by hiring excellent people with integrity, differing points of view, and strong business acumen.