Gretchen Tibbits is a brand builder. She is an executive with over 25 years of general management, strategy, branding, acquisition, and finance & operations experience in both digital and traditional media. Tibbits is recognized as an industry thought leader, speaker, and representative of a brand.
Most recently Tibbits was the President and Chief Operating Officer of LittleThings which she took to a sale in 2018. At LittleThings, her responsibilities included oversight and mentoring of the 100+ person team in conjunction with the CEO; acting as spokesperson at national and international conferences and to the press; launching the Direct Sales strategy; leading board relations; management of finance & operations; and establishing strategic relationships with other major media companies.
Tibbits has worked for a diverse group of companies including Hearst, StyleCaster, Maxim, ESPN, WorkingWomanNetwork, and Inc. She was recently named to the Folio 100 and is a Digital Hall of Fame honoree.
Tibbits holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident, and for which she serves on a number of volunteer boards. She is a proud resident of Harlem, a theater lover, a wine collector, and an avid traveler.