Chris brings over twenty years of commercial and leadership experience in digital media sales, strategy, ad technology, data, and marketing to Progress Partners. He is a digital native since joining push technology pioneer PointCast in 1996. Throughout his career he has driven change and innovation into the marketplace in a wide variety of areas that have been sources for significant growth and maturation of the digital advertising ecosystem.
In 2014 Chris introduced the ad tech marketplace to Display Header Bidding via a supply side technology company called Sonobi where he was the company’s Chief Strategy Officer. He recently served as interim CEO of VertaMedia where he led a pivot bringing a newly developed video header ad serving solution to direct publishers and launching a new company called AdTelligent. For the past several years he has been a vocal advocate for enabling publisher technology independence and transparency of markets, creating optimal pathways for data driven marketers. In 2012 Chris joined MediaMath as their SVP of Enterprise Sales for MediaMath, a global DSP enabling self-directed marketers and agencies to leverage buyside technology for driving superior performance and ROI. MediaMath’s platform is now leveraged by 70% of the Fortune 200 companies whether through a SaaS integration or via an agency holding company master service agreement.
Earlier in Chris’ career he led sales teams, served as a business unit GM, or held business development roles at Yahoo!, MTV Networks, and Alloy Media. He has developed marketing solutions and custom products across all media types (Broadcast, Print, Indoor/Outdoor, Digital, Mobile) while working with marketers like Procter and Gamble, Kraft, Pepsi, IBM, Ford, GM, and Verizon. From 1998 to 2002, Chris followed his entrepreneurial passion and co-founded an ecommerce company called CarePackages.com; a business designed to build an online sales channel for consumer-packaged goods and a secondary revenue stream as an application service provider for collegiate fundraising. Chris participated and won a nationally broadcast Venture Capital competition called Money Hunt, which aired on CNBC. After raising private and institutional financing for CarePackages.com business he led his team to a successful exit with Student Advantage.
Chris serves on the Boards of independent luxury travel publisher AGH Travel and location data provider Pathformance. He is a long-time member of the IAB and frequent speaker at Videonuze, Brand Innovators, Mediapost, and assorted digital media trade organizations.
Chris is a graduate of The University of New Hampshire and majored in Business Administration and Marketing.