Tom Morgan is a 35-year veteran of the world of interactive services and digital media. For the past 15 years Mr. Morgan’s efforts have centered on the business development of On-Demand and Internet based Television, with a particular focus on the new advertising models for DVR’s, VOD, and Broadband TV. Mr. Morgan’s to focus on the business development issues of Digital Television, especially the new program licensing and ad models required for the new world of IP based Television.
MediaD.tv is Media Development Consultancy dedicated to the creation of new revenue streams and television functionality. Focus is development of better Advertising Monetization Models and new Enhanced TV feature sets for both live linear TV and new forms of commerce based TV Services.
Founder/CEO, Net2.TV Corp (January 2012 - January 2016)
Net2.tv is a CloudTV Program packager and distribution company focusing on the “Free to Net” Ad Supported OTT Television Market. Net2.tv is the first OTT Distributor deploying the Active Video Network H5 System to Smart TV’s and other connected devices.
CEO, Virgin TV USA (October 2009 - December 2011)
Virgin TV USA, was a development initiative funded by Sir Richard Branson’s Virgin Management Group Ltd (VML). VTV USA was being developed as a Premium Over the Top (OTT) Television Service providing integrated Live Linear and On-Demand Television targeted at Smart TV’s, Tablets, and other connected devices. Tom recruited the initial team, lead the development of the Business Plan, and managed year long discussions with Major US Broadcast / Cable Networks, and select TV Studios. Mr. Morgan also identified and recruited a U.S. based strategic partner for the funding and launch of the proposed service. Relations between Virgin and strategic partner broke down in December 2011, causing VML to withdraw from supporting VTV in the U.S. Market.
Chief Strategy Officer, Move Networks (Jan 2008 – September 2009)
Move Networks was the technology platform behind ABC.com, Fox.com, ESPN360, and other Internet Television based sites. At Move, Mr. Morgan focused on the development of Internet Television revenue sources including new ad inventory and carriage models that allowed TV Networks reach economic parity of traditional TV.
Founder & CEO, BlackArrow Corporation (May 2004 – December 2007)
In 2004 Mr. Morgan founded BlackArrow Corporation, a leading provider of Advertising Management Services for Digital Television. BlackArrow is funded by Comcast Corporation, Cisco, Intel Corporation, and two major Venture funds. Mr. Morgan served as CEO and Board Member, and was responsible for the company’s groundbreaking vision of innovative advertising inventory and management solutions. During his tenure at BlackArrow Tom was responsible for the BlackArrow Corporate relationships with key distribution and programming partners
DiMA Group (April 2001 – May 2004)
Mr. Morgan was a Co-Founder of the DiMA Group, a Digital TV Consultancy and Research Firm targeting On Demand Cable Television. He was responsible for managing a cross industry initiative called the Innovation in Digital Advertising (ID!A) Project which explored the development of new business practices in the world of DVR & VOD based television. Over 50 companies are represented in the project, including the major cable MSO’s, television and cable networks, and a group of large television advertisers and their agencies. The DiMA Group also operated AdLab, a consumer research project investigating consumer response to new forms of On-Demand TV ads. The DiMA Group was acquired by BlackArrow in 2004.
Previous Online Service Positions
Mr. Morgan’s early industry positions included serving as the first Vice President of Business Development and West Coast General Manager for America Online where he led the initial product launch in partnership with Apple Computer, and developed the first pricing strategies for AOL. Mr. Morgan was a founding Officer and EVP of Business Development for BroadVision. Tom’s work at BroadVision resulted in the company’s focus on systems based 1:1 marketing.
In 1995 Tom was recruited to serve as President of IDG Interactive Services, where he conducted early development work in the areas of innovative advertising, e-commerce and personalization systems. In 1997 Mr. Morgan led a spinout of a portion of his IDG division into a separate venture-funded organization called NVolve. NVolve was funded by Broderbund and the Mayfield Fund and focused on the issues of online youth. In 1999, NVolve was acquired by MTV/Nickelodeon where Tom served as West Coast VP/GM and worked on Kids’ Internet concept.