Scott Kelliher is a digital media, sales, strategy and marketing leader who generates revenue opportunities and delivers business growth by leveraging digital, technology, media and other assets in advertising, marketing and sales strategies. He has helped iconic brands such as Time Inc., Yahoo and AOL evolve for the digital future. He also has designed and implemented business strategies for companies of all sizes in varied industries including telecommunications, media, entertainment, auto, music, sports and retail.
In 2017, Scott was recruited to Time Inc. to accelerate the company’s evolution into a next generation media company. In this role he created and implemented a solution-selling strategy leveraging all of the companies content, data, and technology assets, and delivering the highest year-over-year digital growth rates in the company. He also identified a $300M revenue opportunity focused on lower funnel products as part of Time Inc.’s “Next 100” future initiative to develop new media products. Time Inc. was acquired by Meredith Corporation in 2018.
From 2014-2017, Scott was Vice President & Industry Lead, Tech-Telco at Yahoo, Inc., where he managed a nine-figure book of business and maintained key client relationships within the technology and telecommunications industry verticals. Here he improved client satisfaction and grew revenues with a team reorganization and developed a plan to shift clients from managed service to programmatic technology partnerships. His initiatives to develop Tech-Telco specific digital audiences for direct and programmatic usage generated millions of dollars of incremental revenue.
Before that, Scott was at AOL from 2008-2013, where he advanced through a series of senior roles with interlocking responsibilities focused on developing, evangelizing and leading implementation of the company’s go-to-market strategy. As Chief Development Officer, Tech-Telco, he managed AOL’s highest revenue category, generating $100M annually. From 2006-2008, he was Director of Media and Advertising Services at Virgin Mobile, where he spearheaded the launch of one of the first mobile media platforms in the U.S. His initiatives helped the company to exceed sales goals, for which he was recognized with the Board of Directors Award.
From 2004-2005, he was National Director of Sales and Production at The Lodge, a start-up company providing original music compositions for television and radio advertising. He also was National Director of Sales at Elias Arts, a leading provider of sound branding and original music for television advertising. Before that, he was Director of Marketing and Strategic Ventures at Blades Board and Skate, the foremost action sports retail chain in the U.S.
Scott is a member of the Board of Directors at Outhink Inc., a start-up foundry in San Mateo, CA that focuses on business innovation. He is an in-demand thought-leader who regularly addresses address prominent industry conferences such as the Cellular Telecommunications & Internet Association (CTIA), the Consumer Electronics Show (CES), the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) among others.
Scott lives in New York and earned a Bachelor of Arts, Philosophy of Music degree from Bates College in Lewiston, Maine. He lives in New York.