Progress Partners Advises on Sale of TruSignal to TransUnion
TruSignal is a leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners.
BOSTON, MA and New York, NY – June 3, 2019 – Progress Partners, a Boston and New York-based M&A advisory firm, is pleased to announce that it has advised TruSignal on its acquisition by TransUnion, a leading global information solutions provider.
Combined with TruSignal’s industry-leading rapid modeling and technology platform, TruAudience® Platform, TransUnion strengthens its digital marketing solutions with an enhanced audience and analytical capability to translate data to rich insights and products.
The M&A advisory team from Progress Partners, which acted as financial advisor to TruSignal in the transaction, was led by Managing Director Bret Brase and Senior Managing Director Chris Legg.
TruSignal, Inc. is an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. TruSignal uses predictive scoring, powered by artificial intelligence, to make big data actionable for one-to-one addressable marketing. TruSignal delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast. https://www.tru-signal.com
Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Europe, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide. http://www.transunion.com/business
About Progress Partners
Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm's high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. Visit www.progresspartners.com for more information.