Progress Partners Advises Pixability on Series B Raise
Progress Partners is pleased to announce that Pixability(www.pixability.com), a YouTube marketing software company delivering optimization and ad targeting for marketing content on YouTube, has closed a $4.1M Series B investment led by Quad/Graphics, Inc. (NYSE:QUAD) (www.qg.com). Progress Partners acted as advisor to Pixability in the transaction with Nick MacShane and John Shumway leading the engagement.
"As a leader and innovator in printing for some of the world's biggest brands, Quad/Graphics is leading the market in crafting new service offerings that will align traditional print and photo asset operations more closely with digital marketing efforts. Progress Partners had the insight to understand our vision and the importance of online video to our growing digital catalog operations" said Joel Quadracci, CEO of Quad/Graphics. "Our investment in Pixability aligns with that vision, and our enthusiasm for what our two companies can accomplish together continues to grow by the day."
Speaking on the choice of Progress Partners, Bettina Hein, Founder and CEO of Pixability said, "From the outset, we thought the right match for Pixability would be a strategic investor eager to leverage what we offer to bring strategic advances to their business, and who could bring us a valuable new sales channel. We chose Progress because of their knowledge of our market and their extensive connections, expertise, and interactions with strategics as well as institutional investors. Nick, John, and the entire Progress team delivered, not just in identifying and helping us secure our partnership with Quad, but also by through their work in connecting us to major new sales opportunities and industry relationships."
Michael Mark, Board Chairman and angel investor in some 120 startups added, "As early stage investors a big part of our role is to help our companies find the next stage investment partners. Progress knows the digital media space, goes deep, and delivers."
Pixability is a YouTube-certified marketing and advertising company that works with brands, e-commerce firms, agencies, and innovative organizations to drive business and awareness with online video and YouTube. Using its powerful, proprietary, cloud-based video marketing software and online video and community analytics databases, Pixabilityâ€™s certified and seasoned team of YouTube professionals has worked with more than 500 customers, 10,000 YouTube channels, and 2.5 million business and brand videos. Pixabilityâ€™s complimentary Online Video Grader (www.onlinevideograder.com) provides any organization with immediate metrics and analysis of YouTube, web video, video search, and social video effectiveness.
Quad/Graphics (NYSE: QUAD), a leading global printer and media channel integrator, is redefining print in todayâ€™s multichannel media world by helping marketers and publishers capitalize on printâ€™s ability to complement and connect with other media channels. With consultative ideas, worldwide capabilities, leading-edge technology and single-source simplicity, Quad/Graphics has the resources and knowledge to help its clients maximize the revenue they derive from their marketing spend through channel integration, and minimize their total cost of production and distribution through a fully integrated national distribution network. The Company provides a diverse range of print solutions, media solutions and logistics services from multiple locations throughout North America, Latin America and Europe.
About Progress Partners
Progress Partners is a Boston- and New York-based finance and M&A advisory firm that works with owners and management of emerging growth companies to identify, build and realize business value. Our deep industry expertise, high ethical standards, cultivated relationships, extensive network, and entrepreneurial experience give us the ability to achieve superior results for our clients.
In order to assist Progress Partners with securities transactions, including this transaction, certain Principals of Progress Partners were registered with an unaffiliated FINRA Member broker-dealer.