Progress Partners has announced that it has served as the financial advisor for Eons, Inc. in its sale of Eons.com and Eons Boom Media to Crew Media, LLC, a media services company specializing in high-quality digital media engagements for the mature audience. Crew Media is owned and operated by San Francisco-based Continuum Crew, LLC. Managing Director John Shumway directed the engagement for Progress Partners.
Founded in 2005 by Jeff Taylor, the creator of Monster.com, Eons is an online social networking site serving the baby boomer generation. Eons has more than 800,000 registered users, and is the anchor site in the Eons BOOM Media network of 26 boomer-centric websites, whose combined monthly visits are more than four million.
"Members of the Eons community are deeply and actively engaged in group conversation, presenting a great opportunity to collect insights and deliver them to advertisers," said Lori Bitter, President and CEO, Continuum Crew. "Maintaining the Eons forum and enabling it to further thrive is vital to that discourse and to serving mature consumers. The addition of Eons and Eons BOOM Media to the Continuum Crew portfolio is a next step in demonstrating our commitment to helping businesses build lasting and profitable relationships with mature consumers."
"John and his team at Progress Partners were tenacious in their search for the right acquirer of the business and in getting the deal done," said Jeff Taylor, Eons CEO. "Continuum Crew with its 40-plus client focus is the perfect market match for our vibrant community and focus on the boomer consumer. I can't wait to watch the next chapter unfold as the Eons audience meets an exciting new leader in the boomer and senior marketplace."