Progress Partners Advises on Sale of SlimCut to Telaria
SlimCut is a technology-based company that focuses on outstream video ad solutions for premium publishers
New York, NY – June 12, 2018 – Progress Partners, a Boston- and New York-based M&A advisory firm, is pleased to announce that it has advised SlimCut, a technology-based company that focuses on providing outstream video ad solutions for publishers, on their sale to Telaria, a Video Management Platform company that allows publishers to manage premium video advertising.
SlimCut offers a technology platform equipped with an oustream video solution as well as a publisher ad server enabling publishers to monetize their in-feed video, social and native inventory. Telaria’s acquisition of SlimCut will allow for a complete video technology solution to position them as a leading SSP for outstream formats on publisher domains.
Damien Véran, Co-Founder, and President of SlimCut is eager to work with Telaria and believes their like-minded approach in dealing with the rapidly changing field of video advertising will allow them to expand their business in new and unique ways.
“Through our joint venture, we are excited to bring Telaria additional revenue opportunities as well as work with them to enhance their already successful Video Management Platform and create a leading premium video solution for publishers worldwide. We appreciate everyone at Progress Partners for facilitating the start of a new relationship, providing expert advice, and supporting us throughout the entire process.”
"We could not be more thrilled to work with such a capable and creative company like SlimCut," said Mark Zagorski, Chief Executive Officer of Telaria. “Their knowledge and experience as leaders of video ad solutions has been a driving force behind SlimCut’s success, and through this merger, we believe our combined efforts will not only help us expand our footprint but also expand our tech and sales teams into new markets.”
Progress Partners acted as exclusive advisor to SlimCut and its shareholders in the transaction, with Senior Managing Director Chris Legg reflecting that the firm continues to see the rising importance of digital advertising. “We are pleased for SlimCut and the entire team as they begin a new journey with Telaria. The combination of these two well-aligned companies will in all likelihood yield a more complete technology platform that will bring attention from the market in the near term.”
To learn more, please read SlimCut’s press release here.
SlimCut Media creates new premium advertising inventory for digital publishers. Their innovative video ad units are 100% viewable to guarantee brand engagement. In addition, they give their clients easy access to programmatic demand through partnerships with leading industry platforms. www.slimcut.com
Telaria, Inc. (NYSE: TLRA), is a complete software platform to manage premium video advertising. They engineer the most robust suite of analytics, integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria's independent solution empowers unbiased decisions for the best revenue outcomes. Telaria operates out of 13 offices worldwide across North America, EMEA, LATAM and APAC. www.telaria.com
About Progress Partners
Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm's high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. For more information, please visit www.progresspartners.com