Progress Partners

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Progress Partners is a boutique investment firm based in Boston and New York City providing financial advisory services to companies in media, marketing, advertising, and software.

Progress Partners Advises Mobee on Merger with Quad Analytix to Create Wiser Solutions

Wiser positioned as a comprehensive analytics and intelligence solution for omnichannel retail

BOSTON, MA – September 13, 2017Progress Partners, a Boston and New York-based M&A advisory firm, is pleased to announce that it has advised on the merger of its client, Mobeea crowdsourcing and mobile technology to collect, organize and analyze in-store retail data at scale, with Quad Analytixa platform to translate e-commerce data into action for brands and retailers.

With the combination of Mobee and Quad Analytix, Wiser Solutions brings in-store and online data intelligence together with workflow automation to provide actionable insights and automated results for clients’ brick and mortar as well as e-commerce channels. Like other markets that face a rapidly growing supply of data, retailers are faced with few options to process and act upon that data. The Wiser platform not only delivers action-based communications, but also a clean integration into existing workflows. This is made possible by the fortuitous alignment of the two companies to create Wiser Solutions.

“Our foundational platform has broad appeal across industries,” said Hal Charnley, President of Wiser, and former CEO of Mobee. “We aim to deliver our unique online and offline solutions across new vertical markets, where scalable, accurate data collection and actionable insights are fundamental to success.” He then went on to note, “Sam and the team at Progress recognized the potential in our combination with Quad, identifying the synergies and complimentary qualities inherent in our two companies. In uniting, we feel strongly about a successful future together as Wiser.”

“Strategic fit always drives an engagement,” Sam Thompson, Senior Managing Director at Progress Partners, said. “As soon as we brought Mobee and Quad together, we recognized a rare alignment. Above the product and market fit, Andy Ballard and Hal Charnley are a perfect combination of strategic vision and execution.”

 

About Wiser
Wiser is the leading provider of actionable data for better decisions. Wiser collects and analyzes online and in-store data with unmatched speed, scale and accuracy. The Wiser platform then blends these insights with advanced workflow software to drive business value for brands and retailers, including restaurants. Using a unique combination of data science and human validation, Wiser offers integrated solutions for every aspect of retail, all in one place. Learn more at www.wiser.com and follow @wiserdata.

About Progress Partners

Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm's high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. For more information, please visit: www.progresspartners.com.

 

Media Contact:

Emily Leinbach, (617) 401-2724

eleinbach@progresspartners.com

© 2017 Progress Partners, Inc.

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