Nick MacShane Moderates Ad Panel at OMMA Global
September 20, 2011 - Progress Partners would like to announce that Nick MacShane, Senior Managing Director at Progress Partners, will be moderating a panel on advertising at the OMMA Global conference in New York City.
OMMA Display, a show within OMMA Global, is devoted to up-to-the-minute news and information and state-of-the-art tools and techniques for those involved in the display advertising practices of the Online Industry.
Monday, September 26, 2011, 4:00 PM
Thinking Inside the Box: 'A Lesson in Creating Innovation in Banners' will explore new technologies behind banner ads. Banners are not typically looked at as "sexy". Creative likes to create TV commercials, and they like print ads, and they like immersive websites or out-of-home experiences, but nobody gets excited about creating a banner. Why is that? Banners represent the lion's share of online advertising opportunities and they're only becoming more important as new technology is getting into the mix. How can your team go about bringing innovation, excitement and fun to your banner ads?
- Moderator: Nick MacShane, Progress Partners
- Panelists: Annupam Gupta, President and CEO, Mixpo
- Ben Kartzman, CEO, Spongecell
- Adam Kleinberg, CEO, Traction
- Peyman Nilforoush, Co-Founder & CEO, Netshelter
- Will Price, CEO, Flite
New York Marriott Marquis
New York, NY 10036