The adtech industry has found itself confronted with a rapidly growing challenge affecting all parties, including the average American household. The importance of Brand Safety as a topic has transformed into a movement to address current issues like the lack of transparency in advertising inventory and the proliferation of fake news on the web.
Chris Legg shares his top takeaways and retrospective from his week at the Cannes Lions International Festival of Creativity, highlighting big announcements from Comcast and Oath, the 5th Annual Mastercard LeRooftop Panel, and our co-hosted yacht party to kick off the week.
The National Association of Broadcasters hosted their annual NAB Show at the Las Vegas Convention Center last month, attracting over 100,000 attendees for this year’s “The M.E.T. Effect” in mind: Media, Entertainment, and Technology.
If your business is considering raising capital, one of the first questions to consider is whether to seek equity, debt, or a combination. In May 2017, Axial asked four investment bankers, including our own Davis Rosborough (VP, Progress Partners), to share their thoughts on the most important factor CEOs and CFOs should consider when making this decision.
With the recent announcement of Open AP, many are asking who will follow. Fox Networks Group, Turner, and Viacom have all teamed up to create a new advanced audience platform specific to television, the industry’s first open platform for cross-publisher audience targeting and independent measurement.
Davis Rosborough (Vice President of Progress Partners) takes a look into the future: discovery and relevance are more important to the user than the delivery mode. The audience will increasingly decide on their own what is premium content.
Surrounded by senior-level executives and managers in the TV and Digital space, we heard from thought leaders and disruptors alike who addressed the continued evolution of advanced TV advertising during this Spring’s Advanced Advertising Summit, presented by B&C, Multichannel News, and NewBay Media at New York City’s Convene Conference Center.
Industry leaders and disruptors convened in Las Vegas for March 2017’s Shoptalk conference, one of the most important for retail and ecommerce. The event hosted thousands of retailers, brands, consultants, and analysts to discuss the incredible change that is taking place in retail and ecommerce.
GSMA hosted its annual Mobile World Congress in the week from February 27th – March 2nd 2017. The conference was held at the Fira Gran Via and the Fira Barcelona in Barcelona, Spain and featured all the newest technology in the mobile space. Over 108,000 people attended the event, all interested in learning and discussing where the future of mobile is headed.
Boston, MA - If data is “the new oil”, it pays not to spill any. But publishers are too readily emptying the can over to middlemen who are taking its value for themselves. That’s according to one boss whose position at the top of a programmatic video ad platform has led him to conclude publishers need to keep hold of the liquid gold.
Boston, MA - We’ve had pre-roll, post-roll, mid-roll, in- and out-stream. But what if the future of video advertising lay more closely at the heart of the media that carry it? That is what’s on the mind of Alex Drosin, the co-founder of a tech company helping build mobile and TV apps for TV operators and content owners around the world.
Boston, MA - If you think paying $100 a month for a mega suite of 500 channels, most of which you never watch, is overkill, you’re not alone. That’s why we are seeing the rise of the so-called “skinny bundle”, a cut-down cable package which operators hope can reduce cord cutting.
Hollywood, FL - The Interactive Advertising Board (IAB) hosted its annual IAB Leadership Meeting from January 29-31. Held at the Diplomat Beach Resort in Hollywood, Florida, the event hosted around a thousand attendees for three days of dynamic discussions covering the most pressing topics in the advertising and marketing industries today.
Boston, MA - First it was “Reach out and touch someone” for AT&T and now the ubiquitous “Green Line” for Fidelity Investments. Jim Speros had a hand in both creative endeavors, along the way refining his definition of creativity.
What’s to come? More saying than knowing. Much depends on predictability; and, much moves on the ability to see around corners. The eruption of this new administration’s first couple of weeks has sent the predicators back to rethink what’s possible.
Boston, MA - Not that long ago, the biggest challenge with apps used to be getting people to download them. Now churn is “the single biggest problem in mobile,” according to Raj Aggarwal of Localytics.
Now that we are a full month into 2017, complete with a new Presidential administration and new Super Bowl champions, we wanted to take a quick opportunity to look back at a few M&A transactions from 2016.
Boston, MA - To the uninitiated, Media Access Control could sound like something they’d like to be able to do during political campaigns. But as television content and advertising continue to go over-the-top, the household set-top box identifier known as MAC is slowly giving way to IP addresses and other alternatives.
Last week, the Wall Street Journal reported the potential merger between Verizon Communications Inc. (NYSE:VZ) and Charter Communications, Inc. (NasdaqGS:CHTR) in what would be a possible challenge to Comcast’s leading position as a MSO in terms of total US Pay-TV and fixed access broadband subscribers.
The National Retail Federation hosted its annual BIG Show in New York City from January 15-18 this past month. The conference was held at the Javits Center, and included hundreds of booths and thousands of attendees on hand to promote, debate and build on the significant growth of retail technology.
Boston, MA - In the media business, being in the television is like being in the kitchen—to the 100th power. Which is one of the reasons Dan Ackerman joined Samba.tv from a long stint at AOL. Like many others, he was frustrated about trying to make sense out of all the disparate data sources that might somehow shed light on how people consume content and advertising.
Boston, MA – Being able to touch more than seven billion mobile devices around the world isn’t difficult when you are telecom company Syniverse. It’s making sure you’re touching the right person that is a big focus these days, according to CMO Mary Clark.
At CES 2017, the countless displays of consumer technology across several industries showed us how the tech world is evolving. What became clear among all industries represented, however, was that the connection between consumer and good is closer than ever, and growing closer still.
Boston, MA - Despite the prevalence of binge viewing, as recently as 2015 marketers and media companies weren’t overly concerned about a shift to over-the-top viewing. “What we’re seeing is more of a sense of urgency in terms of trying to figure out how to measure, segment and do attribution as marketing dollars are starting to shift to over the top,” says Andre Swanston, CEO and Co-Founder of data and technology provider Tru Optik.
Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.
Boston, MA - When Ashley Swartz discusses the nuts and bolts of digital media, it’s reflective of her background in manufacturing systems. Hence her view that connecting disparate data and systems is “not sexy” and that media company content management systems “are dirty and messy.”
Boston, MA - To bring the power of programmatic advertising to marketers with localized targeting needs, unstructured data beats pre-packaged audience segments, says Frost Prioleau, CEO of demand-side platform Simpli.fi. It’s a mantra that is fueling Simpli.fi’s expansion into more precise measurement of mobile foot traffic and, very shortly, localized native advertising.
Boston, MA - Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite.
Boston, MA - When placing video ads inside walled digital gardens, should you engage those gardens directly or through an intermediary? The direct route, according to Pixability’s Bettina Hein, comes with a fox and a henhouse.
Boston, MA – As digital media collide with traditional TV, the result is a tectonic shift that provides opportunities for companies with data, software and other workflow solutions. Playing matchmaker between large incumbents and tech entrepreneurs is Progress Partners, which recently gathered some 275 participants to “talk about the unusual suspects,” according to Davis Rosborough.