The adtech industry has found itself confronted with a rapidly growing challenge affecting all parties, including the average American household. The importance of Brand Safety as a topic has transformed into a movement to address current issues like the lack of transparency in advertising inventory and the proliferation of fake news on the web.
With the recent announcement of Open AP, many are asking who will follow. Fox Networks Group, Turner, and Viacom have all teamed up to create a new advanced audience platform specific to television, the industry’s first open platform for cross-publisher audience targeting and independent measurement.
Surrounded by senior-level executives and managers in the TV and Digital space, we heard from thought leaders and disruptors alike who addressed the continued evolution of advanced TV advertising during this Spring’s Advanced Advertising Summit, presented by B&C, Multichannel News, and NewBay Media at New York City’s Convene Conference Center.
GSMA hosted its annual Mobile World Congress in the week from February 27th – March 2nd 2017. The conference was held at the Fira Gran Via and the Fira Barcelona in Barcelona, Spain and featured all the newest technology in the mobile space. Over 108,000 people attended the event, all interested in learning and discussing where the future of mobile is headed.