Technology

Progress Connect Dinner Series: There’s Brand Safety In Numbers

Progress Connect Dinner Series: There’s Brand Safety In Numbers

The adtech industry has found itself confronted with a rapidly growing challenge affecting all parties, including the average American household. The importance of Brand Safety as a topic has transformed into a movement to address current issues like the lack of transparency in advertising inventory and the proliferation of fake news on the web.

Progress Scouting Report: NAB 2017

Progress Scouting Report: NAB 2017

The National Association of Broadcasters hosted their annual NAB Show at the Las Vegas Convention Center last month, attracting over 100,000 attendees for this year’s “The M.E.T. Effect” in mind: Media, Entertainment, and Technology.

Progress Perspective: The Announcement of Open AP

Progress Perspective: The Announcement of Open AP

With the recent announcement of Open AP, many are asking who will follow. Fox Networks Group, Turner, and Viacom have all teamed up to create a new advanced audience platform specific to television, the industry’s first open platform for cross-publisher audience targeting and independent measurement. 

Progress Scouting Report: Advanced Advertising Summit

Progress Scouting Report: Advanced Advertising Summit

Surrounded by senior-level executives and managers in the TV and Digital space, we heard from thought leaders and disruptors alike who addressed the continued evolution of advanced TV advertising during this Spring’s Advanced Advertising Summit, presented by B&C, Multichannel News, and NewBay Media at New York City’s Convene Conference Center.

Progress Scouting Report: Mobile World Congress

Progress Scouting Report: Mobile World Congress

GSMA hosted its annual Mobile World Congress in the week from February 27th – March 2nd 2017. The conference was held at the Fira Gran Via and the Fira Barcelona in Barcelona, Spain and featured all the newest technology in the mobile space. Over 108,000 people attended the event, all interested in learning and discussing where the future of mobile is headed.