The adtech industry has found itself confronted with a rapidly growing challenge affecting all parties, including the average American household. The importance of Brand Safety as a topic has transformed into a movement to address current issues like the lack of transparency in advertising inventory and the proliferation of fake news on the web.
Boston, MA - If data is “the new oil”, it pays not to spill any. But publishers are too readily emptying the can over to middlemen who are taking its value for themselves. That’s according to one boss whose position at the top of a programmatic video ad platform has led him to conclude publishers need to keep hold of the liquid gold.
Boston, MA - We’ve had pre-roll, post-roll, mid-roll, in- and out-stream. But what if the future of video advertising lay more closely at the heart of the media that carry it? That is what’s on the mind of Alex Drosin, the co-founder of a tech company helping build mobile and TV apps for TV operators and content owners around the world.
Boston, MA - In the media business, being in the television is like being in the kitchen—to the 100th power. Which is one of the reasons Dan Ackerman joined Samba.tv from a long stint at AOL. Like many others, he was frustrated about trying to make sense out of all the disparate data sources that might somehow shed light on how people consume content and advertising.
Boston, MA - Despite the prevalence of binge viewing, as recently as 2015 marketers and media companies weren’t overly concerned about a shift to over-the-top viewing. “What we’re seeing is more of a sense of urgency in terms of trying to figure out how to measure, segment and do attribution as marketing dollars are starting to shift to over the top,” says Andre Swanston, CEO and Co-Founder of data and technology provider Tru Optik.