With the recent announcement of Open AP, many are asking who will follow. Fox Networks Group, Turner, and Viacom have all teamed up to create a new advanced audience platform specific to television, the industry’s first open platform for cross-publisher audience targeting and independent measurement.
Last week, the Wall Street Journal reported the potential merger between Verizon Communications Inc. (NYSE:VZ) and Charter Communications, Inc. (NasdaqGS:CHTR) in what would be a possible challenge to Comcast’s leading position as a MSO in terms of total US Pay-TV and fixed access broadband subscribers.
Boston, MA – As digital media collide with traditional TV, the result is a tectonic shift that provides opportunities for companies with data, software and other workflow solutions. Playing matchmaker between large incumbents and tech entrepreneurs is Progress Partners, which recently gathered some 275 participants to “talk about the unusual suspects,” according to Davis Rosborough.
Ron Stitt argues that broadcasters should without question embrace distributed content opportunities, both with major players like Facebook and via collaborative networks of other first-party publishers. Developing the right organizational support and workflows to manage the strategy is the key first step.