Progress Perspective

Progress Perspective: The Announcement of Open AP

Progress Perspective: The Announcement of Open AP

With the recent announcement of Open AP, many are asking who will follow. Fox Networks Group, Turner, and Viacom have all teamed up to create a new advanced audience platform specific to television, the industry’s first open platform for cross-publisher audience targeting and independent measurement. 

Progress Perspective: What's to Come in 2017?

Progress Perspective: What's to Come in 2017?

What’s to come? More saying than knowing. Much depends on predictability; and, much moves on the ability to see around corners. The eruption of this new administration’s first couple of weeks has sent the predicators back to rethink what’s possible.

Progress Perspective: 5 Deals Worth Revisiting from 2016

Progress Perspective: 5 Deals Worth Revisiting from 2016

Now that we are a full month into 2017, complete with a new Presidential administration and new Super Bowl champions, we wanted to take a quick opportunity to look back at a few M&A transactions from 2016.

Progress Perspective: Potential Merger for Verizon/Charter Communications

Progress Perspective: Potential Merger for Verizon/Charter Communications

Last week, the Wall Street Journal reported the potential merger between Verizon Communications Inc. (NYSE:VZ) and Charter Communications, Inc. (NasdaqGS:CHTR) in what would be a possible challenge to Comcast’s leading position as a MSO in terms of total US Pay-TV and fixed access broadband subscribers. 

Spotlight: How How To Build Your Digital-Age Newsroom

Spotlight: How How To Build Your Digital-Age Newsroom

Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so. 

Beet.TV Coverage of Progress Connect: Progress Partners Sees ‘Tectonic’ Shift, Deal Opportunities As Digital And TV Collide

Beet.TV Coverage of Progress Connect: Progress Partners Sees ‘Tectonic’ Shift, Deal Opportunities As Digital And TV Collide

Boston, MA – As digital media collide with traditional TV, the result is a tectonic shift that provides opportunities for companies with data, software and other workflow solutions. Playing matchmaker between large incumbents and tech entrepreneurs is Progress Partners, which recently gathered some 275 participants to “talk about the unusual suspects,” according to Davis Rosborough.

Spotlight: How To Form a Distributed Content Strategy

Spotlight: How To Form a Distributed Content Strategy

Ron Stitt argues that broadcasters should without question embrace distributed content opportunities, both with major players like Facebook and via collaborative networks of other first-party publishers. Developing the right organizational support and workflows to manage the strategy is the key first step.

Progress Perspective: What is the Significance of the Adobe-TubeMogul Deal?

Progress Perspective: What is the Significance of the Adobe-TubeMogul Deal?

Boston, MA - Progress Partners' MacShane, founder and senior managing director, responded when asked to comment on the Adobe-TubeMogul deal after news broke earlier this month.

Spotlight: Don't Even Think About Dropping Your User

Spotlight: Don't Even Think About Dropping Your User

Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.