Progress Partners

Investment Banking

Progress Partners is a boutique investment firm based in Boston and New York City providing financial advisory services to companies in media, marketing, advertising, and software.

Progress Partners' IndustryMaps Highlighted in Digiday's "Oral History of the LUMAscape"

Progress Partners founder Nick MacShane and Davis Rosborough (VP, Progress Partners and Co-founder, IndustryMaps) made their way into the oral history of LUMA Partner's LUMAscapes. Through early work on industry and sector mapping, Davis' IndustryMaps have developed significantly and have come a long way, just as LUMAscapes have. Here is the story of how the Lumascape came to be, from some of those who helped popularize it.

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Davis Rosborough Featured in Digiday Article "Internet Mysteries: Why do ad tech companies rarely die?"

Although 5,000 ad tech companies exist today, the industry is full of dead men walking. Unlike other tech industries, struggling ad tech companies rarely die swiftly, even if they’re not on the path to growth. Davis Rosborough, VP at Progress Partners, provides his take on why some ad tech companies become "zombies."

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Axial's "Dealmaker Profile" Features Interview with Progress Partners Founder Nick MacShane

In Axial's series "Dealmaker Profiles," Progress Partners founder and senior managing director Nick MacShane was featured, discussing the challenges of founding a company, supercharging the firm's biz dev strategy, and what he likes to do in his spare time.

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Nick MacShane Featured in Digiday Article on Moat and "the Ad Tech Pivot"

"Fresh off an $850 million acquisition by Yahoo, Right Media CEO Michael Walrath and board members Noah and Jonah Goodhart thought their next big ad tech venture was a crowdsourced marketplace meant to connect ad creators with brands. Despite their respect in the ad industry and connections to the largest investors in Silicon Valley and some of media’s biggest, the group’s initial product floundered."

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"There’s Brand Safety In Numbers"

The adtech industry has found itself confronted with a rapidly growing challenge affecting all parties, including the average American household. The importance of Brand Safety as a topic has transformed into a movement to address current issues like the lack of transparency in advertising inventory and the proliferation of fake news on the web.

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Progress Perspective: Cannes Lions 2017

Chris Legg shares his top takeaways and retrospective from his week at the Cannes Lions International Festival of Creativity, highlighting big announcements from Comcast and Oath, the 5th Annual Mastercard LeRooftop Panel, and our co-hosted yacht party to kick off the week.

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Progress Scouting Report: NAB 2017

The National Association of Broadcasters hosted their annual NAB Show at the Las Vegas Convention Center last month, attracting over 100,000 attendees for this year’s “The M.E.T. Effect” in mind: Media, Entertainment, and Technology.

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Davis Rosborough Interviewed for Axial's Forum on Growth Strategy: Debt or Equity?

If your business is considering raising capital, one of the first questions to consider is whether to seek equity, debt, or a combination. In May 2017, Axial asked four investment bankers, including our own Davis Rosborough (VP, Progress Partners), to share their thoughts on the most important factor CEOs and CFOs should consider when making this decision.

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Progress Perspective: The Announcement of Open AP

With the recent announcement of Open AP, many are asking who will follow. Fox Networks Group, Turner, and Viacom have all teamed up to create a new advanced audience platform specific to television, the industry’s first open platform for cross-publisher audience targeting and independent measurement. 

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Davis Rosborough's Interview at Tru Optik's 2017 INFronts Lounge

Davis Rosborough (Vice President of Progress Partners) takes a look into the future: discovery and relevance are more important to the user than the delivery mode. The audience will increasingly decide on their own what is premium content.

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Progress Scouting Report: Advanced Advertising Summit

Surrounded by senior-level executives and managers in the TV and Digital space, we heard from thought leaders and disruptors alike who addressed the continued evolution of advanced TV advertising during this Spring’s Advanced Advertising Summit, presented by B&C, Multichannel News, and NewBay Media at New York City’s Convene Conference Center.

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Progress Scouting Report: Shoptalk 2017

Industry leaders and disruptors convened in Las Vegas for March 2017’s Shoptalk conference, one of the most important for retail and ecommerce. The event hosted thousands of retailers, brands, consultants, and analysts to discuss the incredible change that is taking place in retail and ecommerce. 

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Progress Scouting Report: Mobile World Congress

GSMA hosted its annual Mobile World Congress in the week from February 27th – March 2nd 2017. The conference was held at the Fira Gran Via and the Fira Barcelona in Barcelona, Spain and featured all the newest technology in the mobile space. Over 108,000 people attended the event, all interested in learning and discussing where the future of mobile is headed. 

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Beet.TV Coverage of Progress Connect 2016: Publishers Suffering ‘Data Leakage’ with DashBid CEO Herman

Boston, MA - If data is “the new oil”, it pays not to spill any. But publishers are too readily emptying the can over to middlemen who are taking its value for themselves. That’s according to one boss whose position at the top of a programmatic video ad platform has led him to conclude publishers need to keep hold of the liquid gold.

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Beet.TV Coverage of Progress Connect 2016: Massive’s Drosin Sees TV Ads At The Fabric Of UId

Boston, MA - We’ve had pre-roll, post-roll, mid-roll, in- and out-stream. But what if the future of video advertising lay more closely at the heart of the media that carry it? That is what’s on the mind of Alex Drosin, the co-founder of a tech company helping build mobile and TV apps for TV operators and content owners around the world.

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Beet.TV Coverage of Progress Connect 2016: Rebundling The Bundle In TV’s Golden Era with MediadTV’s Morgan

Boston, MA -  If you think paying $100 a month for a mega suite of 500 channels, most of which you never watch, is overkill, you’re not alone. That’s why we are seeing the rise of the so-called “skinny bundle”, a cut-down cable package which operators hope can reduce cord cutting. 

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Progress Scouting Report: IAB Leadership Summit 2017

Hollywood, FL - The Interactive Advertising Board (IAB) hosted its annual IAB Leadership Meeting from January 29-31. Held at the Diplomat Beach Resort in Hollywood, Florida, the event hosted around a thousand attendees for three days of dynamic discussions covering the most pressing topics in the advertising and marketing industries today.

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Beet.TV Coverage of Progress Connect 2016: Fidelity’s Speros, Out Of Great Risk Taking Comes Great Creativity

Boston, MA - First it was “Reach out and touch someone” for AT&T and now the ubiquitous “Green Line” for Fidelity Investments. Jim Speros had a hand in both creative endeavors, along the way refining his definition of creativity. 

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Progress Perspective: What's to Come in 2017?

What’s to come? More saying than knowing. Much depends on predictability; and, much moves on the ability to see around corners. The eruption of this new administration’s first couple of weeks has sent the predicators back to rethink what’s possible.

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Beet.TV Coverage of Progress Connect 2016: How To Turn Mobile App Users Before They Churn with Localytics’ Aggarwal

Boston, MA - Not that long ago, the biggest challenge with apps used to be getting people to download them. Now churn is “the single biggest problem in mobile,” according to Raj Aggarwal of Localytics.

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