Influencer marketing has grown from an experimental tactic into a driving force for brands—but not every strategy is a home run. In this fast-moving session, Progress Partners gathers leading voices from platforms, agencies, and retail media to reveal what’s working, what’s flopping, and the surprising lessons in between.

Expect insider stories of campaigns that broke through, cautionary tales of those that didn’t, and practical guidance on building creator partnerships that are both authentic and measurable. From live commerce to performance-driven content, this conversation shows how to turn creator energy into real business results.