Boston, MA, Irvine, CA, and Madrid, Spain: – January 22, 2025 – We are proud to announce our successful advisory role in the acquisition of Content Lab, a top U.S.-based TikTok-certified ecosystem partner, by SAMY Alliance, the pioneering social-first agency group renowned for its creative and tech-driven approach to digital marketing.
Founded in 2020 by Allen Loh, Amy Xie, and Zach Thorne, Content Lab has quickly become a leader in TikTok marketing, recognized as one of the platform’s top global ecosystem partners. Based in California, the agency specializes in user-centric, data-driven strategies that build trust, drive engagement, and increase conversions across social networks. Allen Loh, Founder and CEO, commented, “Progress Partners’ industry expertise, strategic guidance, and focus on achieving the best outcome were incredibly valuable. Their ability to navigate complexities while keeping the big picture in mind was instrumental in this transaction.”
The acquisition represents a pivotal milestone in SAMY Alliance’s journey to dominate the global social media marketing landscape. By combining SAMY’s strategic expertise with Content Lab’s creative innovation, the partnership is set to revolutionize how brands connect with audiences worldwide.
Progress Partners acted as financial advisor to Content Lab in this transaction.
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About Progress Partners
Progress Partners is a full-service investment bank providing M&A, capital raise and strategic growth expertise for emerging technology and media companies since 2002. As part of the next category of investment banking, Progress Partners are genuine experts who work with entrepreneurial leaders to realize superior value. Securities offered by FNEX Capital, LLC, member of FINRA and SIPC. For more information about Progress Partners’ exemplary services in investment banking, advisory and venture capital, please visit progresspartners.com.
Contact: marketing@progresspartners.com
About Content Lab
Founded in 2020 by Allen Loh, Amy Xie, and Zach Thorne, Content Lab has quickly become a driving force in TikTok marketing, recognized among the platform as one of its top global ecosystem partners. Specializing in user-centric, data-driven content creation, the California-based agency empowers brands to foster trust, drive engagement, and boost conversions across social networks. With a team of 60 across 9 countries, Content Lab brings a global perspective and local agility to every campaign.
For additional information on Content Lab, please visit www.contentlab.xyz
About SAMY
SAMY Alliance, the integrated ecosystem creating brand relevance in a social-first world, harnessing pioneering research to uncover the human truths that power more impactful and effective creativity to reach audiences where, when and how it truly matters. Making brands matter.
With a presence in more than 55 markets and over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, SAMY Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, IKEA, Formula 1, KIA, Tous, Netflix, INEOS, L’Oreal, Beiersdorf, The North Face, Unilever, and Samsung.
For additional information on SAMY Alliance, please visit www.samy.com
