Martin Cass

Mr. Martin Cass is an advisor and consultant to several private and public companies in the media and ad tech business. He has been focused on helping management teams organize and develop growth strategies as well as navigating the B2B and B2C media markets. Mr. Martin draws on over 25 years of experience leading media agencies in the US and Europe. He previously served as both the CEO of Assembly and MDC Media Partners. Prior to that, he was President of Carat US.

From its launch in 2014, Assembly rapidly grew into a respected and competitive force in the US media landscape. Assembly was named Agency of the Year by AdAge in 2017. This accolade contributed to Assembly winning over $500 million of new business billings and gaining global recognition for its work culminating in a Cannes Lions and multiple Effies. Mr. Martin was instrumental in the growth of Carat in the US culminating in the global appointment of General Motors. He has worked across Europe, Asia, and North America. He sat on the board of the 4A’s for 4 years. Mr. Martin is one of AdAge’s Media Mavens and was named Media Executive of the Year by Media Post in 2016.